Fashion Industry on Instagram

Have you ever tried to count how many fashion bloggers are there on Instagram, there are not dozens, not even hundreds or thousands. There are hundreds of thousands. Each has their own channel, where they express their opinion on how to dress. It should be noted that a huge number of these channels are popular, they have several thousand followers and expensive advertising contracts. It is necessary to understand the causes of this phenomenon. Where did fashion channels come from, why do people actively follow them, and how to become an Instagram fashion blogger? Let’s try to find answers to these and many other questions.


● Why do people like fashion blogs?

● Fashion channels

● Information

● Selling

● Can one make money?

● Perspective topics

● Conclusion

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Why do people like fashion blogs?

No one knows exactly when exactly clothes became a way of distinguishing themselves from others. Perhaps this happened at a stage when humans hunted mammoths and lived in caves. Then the skin of the animal with which one covered their body became a status thing, comparable to a brand one. Today, people are actively interested in the fashion industry for similar reasons: good clothes are a way to stand out from the crowd and express their personality.

Fashion channels

In modern social networks, there are several types of channels about fashion. It is easiest to divide them into two ones: informational, that is, created with the aim of acquainting the follower with news from the fashion world, promotions, new products, good taste; selling ones, created for one purpose only – selling the goods. At the same time, they are divided by the channel topics. For example, an account exclusively about shoes or only about outerwear.


As mentioned earlier, the information channel has the goal of introducing the follower to the content. There is no goal to sell a product; there is only one goal – to show the reader something new. For example, this may be a new model of sneakers. Or the news from Paris Fashion Week. At the same time, the channel can be engaged in advertising, but it does not have its own production (or a reliable supplier). And advertising is the last stop for other brands.


Channels created for the purpose of selling most often belong to any brands. Or they are owned by clothing suppliers. For example, a major clothing supplier from China can launch its own channel, where they will regularly acquaint followers with new products and promotions. The authors of this channel will not sell third-party advertising, but due to the active involvement of new followers they will earn money on the product being sold.

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Can one make money?

The eternal question, when it comes to any idea – is it possible to make money on it? Today in this field you can earn a lot of money. The fact is that every day the potential audience is growing. More and more young people are becoming interested in fashion, which means that more and more fashion channels own a larger audience. A young girl or guy signs up, starts reading posts, put likes. All this attracts the attention of their friends, “word of mouth” begins to work.

Perspective topics

If we consider the long-term prospects, today it is difficult to assess what the fashion industry will turn into in, say, fifty years. It is possible that humanity in the pursuit of pragmatism will abandon luxury. However, this is unlikely – a person will always strive to stand out. It is inherent in their nature. Therefore, you can enter this market both today and tomorrow.

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Today it is difficult to assess the scale of this market. The fact is that it is growing every day, so even without a hitch to say how much money is there is impossible. One thing is for sure – there is a lot of money there, and clothing manufacturers are willing to spend huge advertising budgets on bloggers.